World Toilet Day Social Media Campaign

Our digital campaign was launched in commemoration of World Toilet Day through Instagram feed posts, stories, reels, and carousel content. The campaign aimed to raise public awareness on safe sanitation, the importance of ending open defecation, menstrual hygiene, and the interconnected relationship between climate resilience and sanitation systems. With the message “We’ll Always Need Toilet”, the campaign also highlighted the urgency of improving government sanitation facilities, strengthening youth engagement, and promoting cleanliness as part of faith and everyday responsibility. Through educational and advocacy-driven content, the campaign encouraged young people and communities to reflect on sanitation not only as an infrastructure issue, but as a social, environmental, and moral responsibility. A total of 29,000+ Instagram accounts exposed to sanitation information